Pre-campaign survey results

We conducted a survey among more than 8950 people in the UK and USA in September to prepare the launch of Vidernity. The results were astonishing:  55% of the respondents aged 18-24 answered “yes” to the question “Would you use a free service to leave video messages that would be released after you pass away (you could decide who can see these videos)?”, we saw more likeliness to answer “yes” among women (59.4%).
30.9.2015_survey_post_womenYoung persons embrace the new app in the US as well (among 2,000 persons), as the trend was similar: respondents aged 18-24 were the group with the most positive feedback (“yes”) among all other groups.

To the question “Is there anything you would regret not having told your loved ones / friends if you would pass away right now?” we got more interesting results. Women have significantly more to regret (49.1%) – as anticipated – in every age group, but also one third of the men have concerns over their past actions. As people get older, the percentage drops, maybe we all get a little bit wiser – who knows.
We were almost shocked by the amount positive comments and the results!

Thank you all, who contributed to this survey, soon we are going to announce the results of the prize draw with the name of the lucky one who won our gift card, stay tuned, and sign up for our early bird registration to be among the first who can access the application!

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